The retail environment has undergone a reshaping, thanks to the advent of smart and technologies like interactive television, augmented reality, store based technologies, and image recognition. These innovations are known as ‘third wave’ because they are riding the peak of cellular and online shopping. Actually, these disruptive systems are set to generate revolution in the retail sector. Amongst each one of these new tech tendencies, image recognition has been mapped out as the emerging technology which has the potential to generate the highest effect on sales.
With image recognition technology cellular apps, systems and additional software can identify customers from their facial features. Actually, this technology can also be used to recognize different objects based on their features. As a result the entire globe has become a shop home window for the buyers where they are able to find direct link from the pictures of products imprinted on a billboard or in publications acquiring them to the online site or physical location of a retailer. Customers can have more personal knowledge with this technology as it allows systems and software to respond to an individual. This allows the buyers to get in addition to scan their desired products conveniently and quickly, which, help to bridge the gap between on the web stores and physical stores. The technology enables the gadgets and/ or website to be intuitive and they react in an engaging method with the consumers. In fact, image recognition technology has the potential to be an authentic driving drive for the retail environment.
In terms of product interaction, picture reorganization enables buyers to create visual searches for this products they select at their gadgets. They are able to enjoy a fully personalized mobile or on the web retail experience while sitting in front of a device. This image recognition technology actually helps it be easier for cellular and online buyers to experience and interact with products. And all these can be carried out by just scanning the picture on the smartphone or tablet. A number of brands are already by using this technology because of their online and mobile consumers in order to make product searching even more interactive and faster. Generally, most of such apps allow buyers to snap retailpriceoptimization.com an image of the product and search the e-commerce/ m-commerce listing and when the photo matches a similar product, the result is produced to the consumers.
With such technologies retailers now have enormous opportunities; however, the advantages of these technologies are however to be realized totally. In line with the recent market developments the experts have got opined that around 12% consumers are expected to be using picture reorganization technology by 2014. The retail sales too will be significant up, thanks to these technologies. Image recognition technology also makes on-line transactions safer by improving the protection perspective of on-line or mobile payme.